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Halcyon, a historic Bermudan Ketch lovingly restored to its former grandeur, perfectly captures the romance of a life under sail. Every aspect of its marketing needed to reflect the quality of its craftsmanship and restoration, from branding and stationery through to brochure and website.
The use of the Halcyon logo takes brand consistency to a new level, finding its way into the very fabric of the vessel, from monogrammed linen, tableware and crew clothing to the distictive kingfisher logo being carved into dining furniture.
The new website, halcyonyachtcharter.com, reflects the historic aspect of the yacht, whilst harnessing modern technology with an updatable captain's log and extensive photographic gallery, both features chronicling the adventures of the vessel on its voyages throughout the waters of Northern Europe.
A beautifully produced brochure provides an overview of the yacht and its chequered history, as well as details of its cruising itinerary and upgraded facilities.
Tactile stock and archive imagery acknowledge the yacht's past, whilst vibrant colour photography of the yacht at sea, and a detailed schematic of its new internal layout, give the reader a glimpse of what to expect from the Halcyon experience.