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Savoy Country Club has been an established holiday park for over 30 years, but the leisure industry is rapidly changing. Higher customer expectations in the UK and increased competition in the leisure and tourism market demand a higher quality product, represented by a first class profile across all media.
Savoy Holidays have invested in a new development which, when completed, will be one of the finest exclusive holiday resorts in the UK. It offers luxury self-catering accommodation and leisure facilities set in 28 acres of beautifully landscaped grounds and effortlessly blends stylish design with the natural landscape to create a relaxing environment where guests can unwind from the stresses of everyday life.
A development of this scale required an equally extensive range of marketing materials, both online and offline. Marriott Design were commissioned to direct a photographic shoot, design and produce a full range of printed promotional materials, and establish a contemporary, distinctive and consistent image across all marketing media.
Print items produced included brochures, booking forms and information packs, as well as magazine advertising.
In addition to offline marketing, Savoy Holidays required a website that showcased their extensive range of luxury designer accommodation and their full range of quality leisure facilities, as well as local information, special offers and booking information. Savoyholidays.co.uk has Content Management (CMS) capability, and Marriott Design built it with accessibility standards in mind, ensuring that the site communicated its message of retreat and relaxation to the widest possible audience.
Sample: Brochure
[PDF 1.3MB]